Our Story

Headquartered in New York City, our Destination Brand expertise has made a meaningful impact on some of the most iconic real estate developments and hotels in the US.

Creating value only happens when you make a real difference. We are driven to think smarter, create better work and achieve bigger results.

We couldn’t be any more different – from our backgrounds and interests to our desires and quirks. But it’s these collisions of difference that make CO OP a very special company.
Jim Moran - COOP
Jim Moran
Founding Partner, Chief Executive Officer

I’m the incurable, optimistic entrepreneur who drives the ship. With an ever-present smile and boundless energy, I’m always looking for practical solutions that maximize the potential of our clients. I’m a bit competitive (you have to be when you work with two English partners), but it drives my passion for the betterment of CO OP’s clients and our team.

Paul Newman
Paul Newman
Founding Partner, Chief Creative Officer

The moment I stepped into the Kent Institute of Art & Design, my world changed. Art college was just a surreal and wonderful place – a creative sanctuary full of like-minded people. It was a brilliant experience with a blank canvas. After four years, I walked out the door with a creative brief for my career, a Bachelor of Arts degree, and more importantly, an open mind.

Simon Hunter COOP
Simon Hunter
Partner, Chief Innovation Officer

I come from seven generations of missionaries. I’ve lived on three continents in three amazing cities: Hong Kong, London, and New York. I’ve done business in 44 countries. I am driven to explore places and to understand what makes people tick. And I have the rare knack of always having my bearings. Oxford University trained my brain and gave me a love of big words.

Melissa Lerner - CO OP
Melissa Lerner
Partner, Chief Operating Officer

Two years ago, I became a single mom to my beautiful daughter, Isabella. My priorities shifted and I realized the importance of balancing my family support and love for her with my love for work as an operations specialist. Ironically, I find the two feed off each other, as I’m responsible for streamlining processes and improving workflow with focus on overall company profitability and launching new systems for bill / pay, campaign management and programmatic buying platforms.

Jennifer Grady COOP
Jennifer Grady
Associate Partner, Managing Director, NY

Originally from Austin, I subscribe to the Texan mythology 100 percent that you “Don’t mess with Texas” and respect the land. So, I bring out my protective Texas momma bear when needed. I believe that “bigger is better” — big ideas, big risks, big laughs, big hair. I’m dubious of characters who are “all hat, no cattle,” haven’t pulled their weight or take themselves too seriously. I’m inspired by pioneers with an entrepreneurial, fearless spirit. And just for the record, I know how to use a rattlesnake kit.

Sean Phillips - COOP
Sean Phillips
SVP, Client Development
It’s in my nature to ask lots of questions. I’m guilty of this because I’m a former journalist. Now, I ask those questions to reveal how CO OP can provide value to our clients. I’ve traveled the world (on foot and on a bicycle), so I understand how destinations create memorable experiences. But it takes good brand to make it happen. That’s why I feel at home at CO OP.
Ashleigh Dupost COOP
Ashleigh Dubost
SVP, Marketing

As the oldest of five kids, I’ve always thrived in chaos. I love when my environment challenges me to find creative solutions. This is what initially attracted me to the branding and marketing world. I revel in the messiness and the imperfections that come from developing great creative. You have to pivot, start again, rethink until ultimately, beauty emerges from the chaos.

Ian Lewis Campbell, Creative Director
Ian Lewis Campbell
Creative Director

Big ideas. Big words. Interesting concepts. Creative writing. These are the engaging topics I’ve always been attracted to. After studying religion, history and international relations, I now apply a rigorous approach and a creative style of storytelling to brands. Blending the two approaches satisfies both sides of my brain.

Zoe Duce
Director of Client Services

Since I can remember, I’ve always been bossy and mischievous. I suppose it explains (subconsciously) why I love to get things sorted in the most common sense, efficient and creative way (using my persuasive charm of course) to bring the best out of people. I love to travel because you get to experience different cultures and behaviors, meeting people from all walks of life. I try to visit 10 countries a year but since I moved to the US visiting 10 states a year is more manageable. Oh, and trying all the different food and drink a place has to offer – that’s the best bit.


Cressida Payavis COOP
Cressida Payavis
Director of Creative

The pragmatist in me decided to major in business. The dreamer in me longed to study the arts. After one semester, I decided to follow my passion. While my father was traveling in the Middle East, I changed my major from business to art. When my father returned he said, “you better turn your art into a business.” And that’s exactly what I did.

Clinton Barnes CO OP
Clinton Barnes
Senior Strategist

I’ve decided to turn “over-thinking” into a profession. I’ve always obsessed with understanding why we do what we do. I’ve been looking after brands in a few different ways in a few different worlds. I’ve been a communications manager in government and nonprofits. I’ve been a consultant to startups in Sydney. I’ve worked on big brands in the Big Apple. Each sector emphasizes different values, and I strive to bring the right balance of whatever’s needed for the moment at hand. And a lot of thinking.

Christian P. Árkay-Leliever
Creative Director

As a child, I grew up in a culturally infused environment; a European mother and French Canadian father. We dined full family style often and for hours at a time, told stories and shared life experiences, travel, nature, music, culture and the epicurean arts. These conversations have shaped my work; and the inspiration that everyone brings to the table. That table may be in a café or the office or in a mountain top retreat, maybe on a plane; the point is, I am inspired by people, by moments, experiences and through relationships, and always look forward to the next adventure.

Joseph Boivin CO OP
Joseph Boivin
Sr. Client Development Manager

Originally from South Florida, I moved to New York with one goal in mind: to make big things happen and dreams come true. I’ve always had a knack for words and striking up conversations with anyone and everyone. It’s worked to my advantage and has opened doors in a variety of industries – from the diamond to super-luxe home rentals. Real estate has always been a personal interest of mine, so joining CO OP was a no-brainer.

Daniel Yang COOP
Daniel Yang
EVP, Controller
I’ve always been curious by nature. And what I mean by that is I’m interested in my natural surroundings; people, personalities, interactions and how all these things come together. All these components help me in my job to achieve the goals of the business. I strive to understand the motivations of each partner to help ensure success at CO OP. And of course that means making sure the numbers add up.
John Dodig CO OP
John Dodig
Content Creation

In and out of school, I learned some fancy words, some simple words, and when I should use each. This skill has helped me through my professional life as a teacher, a researcher, a writing tutor, a ghostwriter, and an editor. I’ve always been a proud generalist and a curious learner, and I get a lot of pleasure out of neat turns of phrase. My favorite things to talk about are contemporary fiction, electronic and ambient music, and my dog Patrick.

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Interested in CO OPerating with us?

Requested Capabilities:
StrategyDesignCommunicationsDigitalContent Creation


Founded: 2002

First Office: LPQ, Soho

First Client: IMAX

Market Expertise: New York, Boston, Washington, DC, Baltimore, Philadelphia, Los Angeles, San Francisco, Denver, Houston

Destination Expertise: Commercial, Corporate, Hospitality, Mixed Use, Residential, Retail

Founding Partners’ Birthdays: March 24th